02. US Middel District Court, on February 13th, 2008,granted Mobile Exposure's request for preliminary injunction against Collier County...
03. On Tuesday, January 18th, Mobile Exposure and Collier County met in court to try and resolve their issues...
04. Mobile Exposure continues its fight against Collier County and files for an injunction.
1,440 – That’s how many times per day YOUR message is displayed when you choose MOBILE EXPOSURESM to promote your company or product.
That translates to 30,000 EXPOSURES of your message per month … reaching more than ONE MILLION people.
“Displays using motion have been determined to be the most effective in both product sales and consumer awareness.” The Point of Purchase Institute, Washington, D.C.
| A 1999 study commissioned by the Outdoor Advertising Association of America found… |
|
70 percent of boards within a passenger’s field of vision were examined. Of this group, 63 percent of
boards are likely to be read.
This same study also determined… 26 percent of respondents stated that the advertising would influence their purchasing decision. |
A study specifically on Tri-Action signs revealed…
91 percent of passengers examined the Tri-Action, with 87 percent likely to read them. In their own study on mobile advertising, 3M Corporation discovered that… 91 percent of the target audience noticed text and graphics on truck advertising. |
And there’s more…
Market Research conducted by the Transportation Advertising Council of America (TACA) and published in the July 2002 issue of Outdoor Advertising magazine stated that ad messages on outdoor mobile billboards have a 97 percent recall rate and that 96 percent of respondents said mobile advertising is more effective than traditional outdoor advertising.
Sign of the Times magazine reported in their October 2000 issue that transit messages affixed to moving vehicles are becoming increasingly popular among outdoor advertisers due to “…the constrained message processing time and variety seeking consumers,” calling this method “The brand communication medium of the 21st century.”
In a separate article entitled “Advertising on the Go,” Sign of the Times stated, “The dazzling graphics and high-tech imagery used on trucks today are garnering local and national media attention. Many brands, including McDonald’s, Saab and Sprint PCS have successfully implemented mobile billboard advertising campaigns in the past 18 months to reach their targeted audience where they work, play and congregate.”
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